2. Speech delivery
  3. Speech rate

What's your speech rate?

Why a flexible speaking rate is important

By: Susan Dugdale 

Is your speech rate too fast, too slow, or just right?

And what is, a normal speaking pace?

The answers to both questions are not straight forward. They fall into the 'it depends' category. And what they're depending on is context. 

Context is everything when it comes to deciding whether the speed you speak at is good, extremely good, or poor.

What you'll find on this page

Why, and when, is speech rate important? 

Speech rate – how fast, or how slowly a person talks, only becomes important when the speed of their speech becomes a barrier to effective communication.

If people listening are not able to fully take in or comprehend what is being said and a large part of the reason for that is speech rate, then it's time to take action. 

Image: boy with wide open mouth and the words blah, blah, blah floating upwards from it. Text: Understanding rate of speech

What is speech rate? How is it calculated?

Speech rate refers to a person's habitual speaking speed. It's calculated through counting the normal number of words they say per minute, and just like people, words per minute (wpm) can vary hugely.

Additionally, because all words are not equal, wpm can only ever be an approximate measure. For instance, a word can be as simple as a single syllable like "it" or a single letter like “I”, or a collection of many syllables such as “hippopotamus” or “tintinnabulation” - the ringing of bells.

One syllable is considerably quicker to say than many, just as a simple short sentence is faster to say than a complex longer one. 

How to work out your own speech rate

Here are two ways of working out your habitual speech rate.

The first is to read aloud The Rainbow Passage. This piece of text is frequently used by speech language therapists as a diagnostic tool to test a person's ability to produce connected speech

Record yourself as you read it aloud at your regular speaking rate for one minute.

How far you get through the passage will give you an indication* of your rate of speech.

Here are the first 175 words. The entire piece has 330 words.

(There's a printable pdf of the whole Rainbow Passage for you to download at the bottom of the page.)

The Rainbow Passage

When the sunlight strikes raindrops in the air, they act as a prism and form a rainbow. The rainbow is a division of white light into many beautiful colors. These take the shape of a long round arch, with its path high above, and its two ends apparently beyond the horizon. (51 words)

There is, according to legend, a boiling pot of gold at one end. People look, but no one ever finds it. When a man looks for something beyond his reach, his friends say he is looking for the pot of gold at the end of the rainbow. (99 words)

Throughout the centuries people have explained the rainbow in various ways. Some have accepted it as a miracle without physical explanation. To the Hebrews it was a token that there would be no more universal floods. The Greeks used to imagine that it was a sign from the gods to foretell war or heavy rain. The Norsemen considered the rainbow as a bridge over which the gods passed from earth to their home in the sky. (175 words)

* I've used the word 'indication' because you are reading aloud rather than giving a speech or talking to a friend. There is a difference.

You'll also need to take into account your familiarity with the text. A 'cold' reading, that is reading the passage without seeing it before hand will probably influence how much of it you get through in a minute.

Record yourself delivering a speech

The second way to test yourself is to record one of your own speeches or presentations. This will give you a much more accurate measure of your actual speech rate.

If you have the text of your speech in a word document you'll have access under the Tools tab (see image below) to the total word count.

Screenshot of word document with tools tab highlighted to show how to access total word count.

Record the speech. Then take the time you took to deliver it and use it to divide the number of words.

To give you an example I recorded the 'Hall of Fame' speech I wrote for a client a couple of years ago. I took 4.9 minutes to say it through.  The total word count of the speech is 641. 

Therefore, 641 words divided by 4.9 minutes = a speaking rate of 130 words per minute.

Speech rate guidelines

Studies show speech rate alters depending on the speaker's culture, geographical location, subject matter, choice of vocabulary and its usage (simple short sentences v complex), fluency, use of pauses, gender, age, emotional state, health, profession, audience, and whether or not they're using their primary, or native, language.

However, despite these variables, there are widely accepted guidelines.

These are:

  • Slow speech is usually regarded as less than 110 wpm, or words per minute.
  • Conversational speech generally falls between 120 wpm at the slow end, to 160 - 200 wpm in the fast range.
  • People who read books for radio or podcasts are often asked to speak at 150-160 wpm.
  • Auctioneers or commentators who practice speed speech are usually in the 250 to 400 wpm range.

Why change your speech rate?

Generally people are not conscious of their habitual speaking speed and if they are easily understood by those listening to them there is little reason to change. Their speech could be considered too slow or too fast by people outside of their normal environment but if they are not routinely communicating with them it doesn't really matter.

However changes of audience and speech purpose can force a need to become more aware of speaking speed.

For example - a shift from one part of a country to another, from a slower speaking area to a faster speaking one, will, through audience response, make a habitually slower speaker aware of their speech rate.

Similarly someone with naturally fast speech who takes a job requiring presentations to colleagues or customers, will find themselves having to slow down in order to communicate effectively.

Having an accent makes a difference too. If the language you're using is not your first one there may be pronunciation issues which make it harder for your audience to understand you. Slowing down your rate of speech will help. 

Public speaking and rate of speech

If you're giving a speech or presentation, the concept of a normal speaking speed doesn't apply.

What does is flexibility - the ability of the speaker to mix and match pace appropriately with speech content and the audience's ability to comprehend it.

Experience and audience reaction will teach you that a one-size-fits-all approach will be far less effective than careful variation in rate.

Exercises to change speaking rate

If you know you speak either too fast, too slowly or without speed variation then exercises to develop flexibility are what you need.

Here are  Quick and Easy Effective Tips for Speaking Rate Flexibility

These six exercises specifically address the undesirable audience responses brought on by a speaker either talking too quickly or too slowly. Have fun with them!

How many words per minute in a speech?

Speaking trumpet on yellow background. Text: bla, bla, bla. How many words per minute in a speech?

When you have a speech to give with a strict time limit it's useful to have an estimate of how many words will fit comfortably into the time allocated, before you begin to write.

For more see: How many words per minute in a speech: a quick reference guide for 1 through to 10 minute speeches.  

Do you know what your voice says about you?

Find out about Voice Image
First impressions count and they're not only about looking good, but sounding good too!

References and additional information

Miller, N., Maruyama, G., Beaber, R. J., & Valone, K. (1976). Speed of speech and persuasion. Journal of Personality and Social Psychology, 34(4), 615–624. 

Smith, S. M., & Shaffer, D. R. (1991). Celerity and cajolery: Rapid speech may promote or inhibit persuasion through its impact on message elaboration. Personality and Social Psychology Bulletin, 17(6), 663–669. 

Rodero, E. (2012). A comparative analysis of speech rate and perception in radio bulletins. Text & Talk, 32 (3), pp. 391–411 

Apple, W., Streeter, L.A., & Krauss, R. M. (1979). Effects of Pitch and Speech Rate on Personal Attributions. Journal of Personality and Social Psychology, 37( 5), 715-727

Optimal Podcast Words per Minute Rate for Biggest Impact - an extremely thorough article by Chris Land of improvepodcast.com

What is the ideal rate of speech?  Public speaking coach Lynda Stucky 'shows and tells' about speech rate. She's made 7 variations of The Rainbow Passage so that you can hear the difference speed makes.

Speech Pace: do you talk too fast or too slow? Take this test. - a YouTube video by speech teacher Laura Bergells.

Perfect Your Speed Talking at This Auction School - a YouTube video showing how The Missouri Auction School teaches speed speech. ☺

Download The Rainbow Passage

Click the link to download a printable pdf of  The Rainbow Passage.