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Demonstration speeches

- the essentials of great 'how to' speeches

By: Susan Dugdale  | Last modified: 02-11-2022

What are the characteristics of great demonstration speeches?

In a nutshell, a good demonstration speech teaches. Your audience, through listening, watching or actively participating, learns something new. As their guide, you will take them through a 'show and tell' process covering each step from set-up to finish. Think of it as a 'how-to' speech.

It's a variation of an informative speech with in-built visual aids and is used in classrooms, training centers and lecture theatres everywhere: sometimes well, sometimes badly.

What's on this page:

• how to choose an excellent demonstration speech topic: 5 vital aspects to take into account before settling on a topic, links to 3 pages of topic suggestions
• how to plan, prepare and deliver your speech - step by step guidelines
• links to more resources eg. a printable demonstration speech outline, rehearsal guidelines ...
  
  

Choosing your topic

1.Who is your audience? What will be of interest to them?

It's much, much harder to persuade a bored audience that you have something interesting to show and teach them!

Ask yourself: Why does my audience want to listen to my speech on xxx {insert your topic}? What benefit will they gain from it?

Will it save them money?

Will it save them time?

Will it make them smile?

Will it make them a better person? How?

Put yourself in their shoes. If you were them, is there an angle that could make your topic irresistibly appealing? How are their lives going to be made better through your demonstration speech?

2. Can this topic be broken down into easily followed sequential steps?

If the answer is 'YES', how many steps are needed from start to finish? The fewer steps there are, the easier it is for an audience to follow you. 

If the answer is 'NO' you'll need to think again.

3. Can this topic adapt to fit the setting for the speech?

4. Check the assessment guidelines 

If your speech is part of an assessment process, be sure to ask before committing yourself to using media forms like power point or video. It would be really disheartening to find out too late that what you had used was not permitted.

5. Am I passionate about, or genuinely interested, in the topic?

Your enthusiasm (or lack of it) for what you are speaking about communicates directly with the audience. It bypasses your words and shows in your body language.

Are you committed? Are you interested? Do you really care?

Great demonstration speeches are a combination of confidence and information. You need both to succeed.

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Planning, preparation & delivery of your speech

Planning and Preparation

The goal of any 'how to', or demonstration speech is to successfully teach those listening and watching a process or skill. Your speech's success, or failure, relies on how you teach or show the steps needed to achieve the desired result.

Use a structured format

To give yourself and your audience the best chance of achieving what you want, your show and tell needs a well-thought through 3 part format.

You will have an introduction in which you tell the audience what it is they're going to learn, why they'll benefit from learning it and give them a brief overview of the process involved.

Next you have the body of the speech. This is the demonstration itself and lastly, you'll have a conclusion summarizing what it is that's been learned, reinforcing its benefits and finish with a question and answer session.

Woven throughout each of these segments you'll provide visual aids or props, (either the items themselves or charts, diagrams, photographs, video etc.), and personal stories to illustrate.

You may even actively include the audience if appropriate. For example, if you're tying ties, then having one for everybody to practice with as you're going through the steps would be an excellent idea.

The body of demonstration speeches

In your planning concentrate on the outcome you want and then focus on the logical steps needed to achieve it. This will form the body of your speech.

The easiest way to get this part right is by doing it yourself.

As you go though the process, (baking a pie, tying a tie, changing a tire on your bike, leaving an effective telephone message asking for assistance from a business ...), keep your audience in your mind.

Put yourself in their shoes, hear through their ears, see through their eyes ...

What do they need to know about each step?
What will make it easier for them to understand?
Do they need to see it?
Do they need to do it?
Do you need to include every step or can you safely either miss some out or clump them together?

Talk through the process out loud to yourself making sure your vocabulary is free of jargon or if you do use specialist words, you explain them fully.

This is the heart of your speech and you will want to make sure you have it right by preparing everything as fully as possible.

Getting feedback

When you think you have it flowing smoothly invite a few trusted people to watch. Ask for feedback so you can fine tune the balance between 'showing and telling'.

Questions you'll want answered are:

• Are the steps in the process logical?
• Are my instructions or explanations about each step clear?
• Are my visual aids or props relevant and effective?
  Click to find out more about how to use visual aids effectively.
• Is it interesting, amusing, effective? Will it hold my audience's attention?
• What do I need to do to improve?

Once you've integrated the feedback and run it through several more times you're ready to add your introduction and conclusion. The addition of those segments completes the 3-part speech format: introduction, body and conclusion.

Remember to leave time for a question and answer session too, after you've finished the demonstration.

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Complete a demonstration speech outline

To help you get the structure right here's a blank demonstration speech outline to complete. It takes you through each step of the way from the beginning of your speech to the end.

See a completed demonstration speech outline

FAQs about 'how to' speeches

Do I need to write out my speech 'word for word'?

Answer:
No. In fact, it takes away from your speech considerably. It's very hard, if not impossible, to read a script and demonstrate something at the same time. If you know your topic thoroughly, have rehearsed it, and completed an outline, all you really need are notes on cue cards to keep you on track.

The image below is taken from my page covering why and how to make good cue cards.

Do I really need to rehearse my speech?

Answer:
YES! Demonstration speeches are notorious for going awry. You need to rehearse to eliminate all the possible glitches before you get in front of an audience.

It's only through rehearsal that you find out if your ideas translate well into reality. The smallest of oversights can trip you up. Rehearsal helps you find them before you have a audience watching you fall flat on your face.

Examples:

• Getting crucial steps muddled through not having thought them through carefully.
• Forgetting an essential piece of equipment.
• If your speech is about grooming your dog, not anticipating your normally placid Fido would take fright and run in front of a group of strangers!
• Muddling the timing and spending far too long on one or two steps which in turn means the ending is rushed and the question and answer session is dropped off.

Rehearsals let you identify problem areas before they become a public disaster. Check out how to rehearse.

Can I use humor in my speech?

Answer:
Absolutely! Demonstration speeches and humor belong together. When you have your audience laughing with you, you know you're onto a good thing. The trick is to contain and make it relevant. Click here for more about using humor in speeches.

How do I stop feeling anxious about giving my speech?

Answer:
The best way to overcome anxiety is to prepare thoroughly. When you eliminate as many possibilities for failure as you can, you will feel more in control.

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